Filter customers based on their email subscription status (Subscribed/Unsubscribed)

Introduction

Managing customer communication effectively is crucial for any business. Filtering customers based on their email subscription status (Subscribed/Unsubscribed) allows businesses to segment their audience, target marketing campaigns more efficiently, and ensure compliance with email preferences.

There are 2 ways to filter customers based on email marketing subscriptions -:

1.) Shopify subscribe/unsubscribe status

2.) AiTrillion subscribe/unsubscribe status

1.) Shopify subscribe/unsubscribe status

Step 1: Go to Customers >> All Customers

Step 2: Click on Add Filter, search for Accept Marketing, and select it.

Step 3: Click on is available/ is not available and click on Apply filter

Now, you will get the list of customers who are marked as Subscribed/Unsubscribed in Shopify

2.) AiTrillion subscribe/unsubscribe status

Step 1: Go to Customers >> All Customers

Step 2: Click on Add filter >> click on Marketing email subscription

Step 3: Click on Subscribe/Unsubscribed and click on Apply filter

Now, you will get the list of customers who are marked as Subscribed/Unsubscribed in AiTrillion

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