Add an unsubscribe link to your email template.

Add an unsubscribe link to your email template.

Why add an unsubscribe link to your email?

Adding an unsubscribe link to your e-mail marketing campaigns allows AiTrillion to get instant opt-out feedback and to not retarget recipients who have chosen to unsubscribe.

Thus, it allows:

  • Not to generate dissatisfaction with the recipient who has chosen not to receive e-mail marketing anymore

  • Not to damage the sending reputation

💡 Here is an example of an unsubscribe link:

Adding an unsubscribe link to a template using the Email composer

You can also insert an unsubscribe link easily when using the email composer to create your email templates.

To do so:

  1. Go to blocks
    ​

  2. Find "Opt-out List" block
    ​

  3. Drag this into the footer and edit color and text.


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