Check Email Campaign Performance

Introduction:

Tracking email campaign performance is essential to understand what’s working and where improvements are needed. With AiTrillion, you can view detailed email campaign performance metrics with a single click, making it easy to analyze opens, clicks, conversions, and overall engagement. This helps you make data-driven decisions, optimize future campaigns, and improve your email marketing results without any extra effort.

Here are the steps to check email campaign performance:

Step 1: Go to Email Marketing >> Campaign

Step 2: Click on the email campaign that has been sent to the customers.

Note: Ensure that the status is Sent.

Step 3:

Performance Charts:

1. Sent vs. Delivered: Sent - Shows the total number of emails sent versus successfully delivered. Delivery Rate indicates inbox success. Example: 100% delivery rate means all emails were delivered successfully.

2. Delivered vs. Open: Delivered - Displays how many delivered emails were opened. Open Rate - helps measure subject line effectiveness and sender trust.

3. Open vs. Click: Open - Shows how many opened emails resulted in clicks. Click Rate indicates how engaging the email content and call-to-action are.

4. Click vs. Conversion: Click - Displays the number of clicks that resulted in conversions (orders). Conversion Rate measures campaign revenue effectiveness.

Campaign Summary Metrics

This section gives a quick snapshot of campaign results:

Sent – Total number of emails sent.
Delivered – Emails successfully delivered.
Opened – Number and percentage of opened emails.
Clicked – Number and percentage of clicks.
Placed Order – Number of orders placed through the campaign.
Total Revenue – Revenue generated from the campaign.
Revenue per Email – Average revenue generated per email sent.

Email Details

Subject – The subject line used in the campaign.
Email Body – Preview or link to the email content.
From – Sender email address.
Reply To – Reply-to email address.
Total Recipients – Number of recipients targeted.
Sent On – Date and time the campaign was sent.

Delivery & Contact Health

Undelivered

Hard Bounce – Permanently failed email deliveries.
Soft Bounce – Temporarily failed deliveries.

Contact Loss

Unsubscribe – Number of recipients who unsubscribed.
Complaint – Spam complaints registered for the campaign.

Navigation Tabs

Use these tabs to explore deeper insights:

A/B Test Results – Performance comparison between variants. (Shows only if A/B test campaign has been sent)
Recipient Activity – Individual recipient engagement details (Sent/Open).
Message – Email content details.
Audience – Targeted customer segment.

You will also get details of the targeted list/segment on the A/B test version. For example, Version A, Version B, or the Winner audience.
Orders – Orders generated from the campaign.
Link Activity – Click performance by link.