Check Email Campaign Performance in One Click | Real-Time Insights with AiTrillion

Check Email Campaign Performance

Introduction:

Tracking email campaign performance is essential to understand what’s working and where improvements are needed. With AiTrillion, you can view detailed email campaign performance metrics with a single click, making it easy to analyze opens, clicks, conversions, and overall engagement. This helps you make data-driven decisions, optimize future campaigns, and improve your email marketing results without any extra effort.


Here are the steps to check email campaign performance:

Step 1: Go to Email Marketing >> Campaign




Step 2: Click on the email campaign that has been sent to the customers.
Info
Note: Ensure that the status is Sent.



Step 3: 

Performance Charts:

1. Sent vs. Delivered: Sent - Shows the total number of emails sent versus successfully delivered. Delivery Rate indicates inbox success. Example: 100% delivery rate means all emails were delivered successfully.
2. Delivered vs. Open: Delivered - Displays how many delivered emails were opened. Open Rate - helps measure subject line effectiveness and sender trust.
3. Open vs. Click: Open - Shows how many opened emails resulted in clicks. Click Rate indicates how engaging the email content and call-to-action are.
4. Click vs. Conversion: Click - Displays the number of clicks that resulted in conversions (orders). Conversion Rate measures campaign revenue effectiveness.

Campaign Summary Metrics

This section gives a quick snapshot of campaign results:

  • Sent – Total number of emails sent.

  • Delivered – Emails successfully delivered.

  • Opened – Number and percentage of opened emails.

  • Clicked – Number and percentage of clicks.

  • Placed Order – Number of orders placed through the campaign.

  • Total Revenue – Revenue generated from the campaign.

  • Revenue per Email – Average revenue generated per email sent.


Email Details

  • Subject – The subject line used in the campaign.

  • Email Body – Preview or link to the email content.

  • From – Sender email address.

  • Reply To – Reply-to email address.

  • Total Recipients – Number of recipients targeted.

  • Sent On – Date and time the campaign was sent.

Delivery & Contact Health

Undelivered

  • Hard Bounce – Permanently failed email deliveries.

  • Soft Bounce – Temporarily failed deliveries.

Contact Loss

  • Unsubscribe – Number of recipients who unsubscribed.

  • Complaint – Spam complaints registered for the campaign.


Use these tabs to explore deeper insights:

  • A/B Test Results – Performance comparison between variants. (Shows only if A/B test campaign has been sent)




  • Recipient Activity – Individual recipient engagement details (Sent/Open).




  • Message – Email content details.




  • Audience – Targeted customer segment. 




    You will also get details of the targeted list/segment on the A/B test version. For example, Version A, Version B, or the Winner audience.




  • Orders – Orders generated from the campaign.

  • Link Activity – Click performance by link.

Notes

Note:
1.) Complaint means the customer has marked the email as spam.

2.) We will continue to send emails even if the customer has marked them as spam until they unsubscribe.




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