Enabling the Aggressive Machine Email Open Bot Filter counts only human email opens and excludes machine-generated opens from spam filters and email clients.
-
After enabling this feature, the open rate may drop significantly, which is expected and indicates more accurate human engagement data.
-
In some cases, the number of clicks may be higher than the number of opens, since machine clicks are currently not filtered.
-
This setting helps improve the accuracy of reporting by excluding automated activity caused by security scanners and email client prefetching.
-
Once enabled, the filter applies only to future email campaigns and does not affect previously sent campaigns.
-
Email providers like Gmail and Apple Mail may still trigger non-human opens due to content rendering and privacy protection mechanisms.
-
High volumes of opens or clicks occurring at the same delivery time are usually indicators of non-human engagement.
-
The same IP address appearing across multiple open or click events may indicate bot or machine activity.
-
Use this feature when analyzing campaign performance to make better decisions based on real user engagement, not inflated metrics.
-
It is recommended to enable this setting before launching new campaigns to maintain consistent and reliable reporting.
Aggressive machine email open bot filter
What is an Aggressive Machine Email Open Bot Filter?
An aggressive machine email open bot filter detects machine opens and only counts actual human interactions as valid opens. By enabling this setting, your total email clicks may exceed your total email opens, as we currently lack the ability to identify machines clicks.
Why do we need an aggressive machine email bot filter?
Aggressive spam filters can open messages and click links in incoming mail before delivering them to attempt to expose malicious content. Similarly, some email service providers prefetch opens to improve their user experience. Currently, AiTrillion does not filter out clicks or opens that are produced by recipient bots or security software. As a result, all activity will be included in reporting.
Symptoms of Non-Human Engagement
A high number of clicks is reported at approximately the same time that a message is delivered
Same IP address reported for a high number of click events. The IP address reported for a click event should be unique for each recipient.
Open Troubleshooting
Another cause of non-human engagement reporting is Google and Apple pre-fetching opens. Each provider does this for different reasons: Google to improve speed for user experience and Apple to preserve user privacy.
Gmail signals someone was active in the inbox, resulting in Gmail wanting to render the content quicker to provide a better user experience with shorter loading times.
Apple signals that the recipient has requested anonymity in engagement—they are seeking data privacy.
Note: The number of clicks may exceed the number of email opens because the bot only counts opens made by humans.
Here are the steps to enable the Aggressive machine email open bot filter:
Step 1: Go to Email marketing >> Settings >> General settings
Note: Enabling this feature may significantly reduce the open count, and in some cases, the click count may exceed the open count. Additionally, once enabled, this setting will apply only to future campaigns.
Important notes:
Next⏭️
Related Articles
Filter customers based on their email subscription status (Subscribed/Unsubscribed)
Introduction Filtering customers by their email subscription status helps you target the right audience and maintain compliance with email marketing best practices. By segmenting customers as subscribed or unsubscribed, you can ensure that marketing ...Check Email Campaign Performance
Introduction: Tracking email campaign performance is essential to understand what’s working and where improvements are needed. With AiTrillion, you can view detailed email campaign performance metrics with a single click, making it easy to analyze ...Create a Customer Segment for email campaign
Introduction Creating customer segments for email campaigns in AiTrillion allows you to target the right audience with relevant and personalized messages. By segmenting customers based on behavior, preferences, or purchase history, you can improve ...Add a Logo in an Email Message
Introduction: Adding a logo to your email message helps reinforce your brand identity and creates a professional, trustworthy impression for your recipients. With the Email Design Editor, you can easily upload and place your logo in the email header ...How to filter customers who marked as spam or complaint?
Introduction Email deliverability can make or break your marketing performance. When customers mark your emails as spam, it not only hurts your sender reputation but also reduces the chances of future emails reaching inboxes. In this article, you’ll ...