Change the link URL color in an email

Introduction

Customizing the link URL color in your emails helps maintain brand consistency and improves readability for recipients. With the Email Design Editor, you can easily change the color of links to match your design or highlight important calls to action. Adjusting link colors ensures better visibility across devices and enhances the overall user experience of your emails.

Here are the steps to change the link URL style in an email:

Step 1: Go to Email marketing >> Templates >> either click on the Create from scratch button, or use the pre-made templates, or use the Saved templates.

Note:

1.) To learn about creating & sending email marketing campaigns, click here.

2.) To learn about designing an email template using the Email Editor, click here.

Step 2: Click on the blocks tab and drag and drop the text block to add the link.

Step 3: Select the text and click on the link icon as shown in the image below

Step 4: You will get the option of link color. Choose the color as per your requirement or enter the hex color.

Step 5: Customize the settings as per your requirement and click on the Save & Exit button.

Now, you can send the email campaign with the updated link color to the customers.

Important Notes

• Link color changes apply only to the selected text or block, not to the entire email.

• Use high-contrast colors to ensure links remain clearly visible and accessible.

• Avoid using colors that are too similar to the background, as this may reduce readability.

• Hex color codes can be used for precise brand color matching.

• Link color settings may differ between text links and button links, so configure them separately if needed.

• Always preview the email and send a test email before launching the campaign.

• Changes made to link colors will not affect previously sent emails.

• Ensure links are clearly distinguishable from normal text to improve click-through rates.

• Save your changes before exiting the editor to avoid losing updates.

  
  

Next⏭️

Add a Logo in an Email Message

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