VIP Program with Tier System: Reward Loyalty with Exclusive Benefits | AiTrillion

VIP Program (Tier System)

Watch a quick video to understand VIP program



Introduction

The VIP Program (Tier System) helps you recognize and reward your most loyal customers by grouping them into tiers based on their activity and spending. Each tier can offer exclusive rewards, perks, and benefits, motivating customers to engage more and move up to higher levels. This article provides an overview of the VIP Program and explains how the tier system works to build stronger customer relationships and increase long-term loyalty.


Overview📂

What is VIP program?

How to setup VIP program?


What is the VIP Program?

The VIP Program in AiTrillion is a specialized feature designed to reward and elevate the most loyal and valuable customers of a business. This program identifies and segments high-spending customers or those who frequently engage with the brand. VIP customers receive exclusive benefits and rewards tailored to their status, such as a One-time bonus of points or additional points on the customer's birthday.


Here is a step-by-step guide for the setup of the VIP Program (Tier System):

Step 1: Go to Loyalty Rewards > Setup Program > Vip Program




Step 2: Ensure that the program is turned on.




Step 3: Enter all necessary details in the milestone settings. Remember to Save!

Program Start Date: This is the date when you started the VIP Tiers program. This is also the date that shall be used as a base for the calculation of transactions as a part of the loyalty tier system.

VIP Tier Entry >> Points Earned:

A revenue-based milestone for entry into a loyalty tier that will use the total money a customer has spent with your store (in a given time period) to calculate your customer’s tier eligibility.

Notes
Note: This milestone selection will only calculate revenue accrued on AiTrillion's Make a Purchase activity A points-based milestone will use the total points a customer has earned with your store in a given period to calculate your customers’ tier eligibility.

VIP Tier Entry >> Amount Spent: VIP status is determined based on the total money spent by the customer on purchases. Spending will be calculated using the dates of purchase activities.

Milestone Period Eligibility:

Lifetime: Selecting this option will allow customers to enjoy the benefits of the tier they are in for as long as they want. The only thing that changes this is an upgrade to a new tier.

Calendar year: A calendar year milestone will use all of your customer’s activities within one calendar year to determine their VIP tier for that year and the following calendar year. e.g. A customer earns enough points to reach your gold tier in November 2023. They will enjoy the benefits of your gold tier for the rest of that year and all of 2024. During 2024, they’ll have to earn enough points to re-qualify for your gold tier in 2025. If they do not, their tier will be recalculated based on the points that they have earned. This type of VIP tier milestone period is great when:

  1. Your customers make more than 1-2 purchases a year

  2. You want to increase your repeat purchase rate

  3. You want to decrease the time between repeat purchases

  4. You want to increase your average order value

Note📝: If you chose the calendar year method, the start date setting will only work for you if you choose a date from the current calendar year. If it's currently March 2023, and you set your start date as November 1, 2021, then the actual program start date is going to be Jan 1, 2023. If it's currently March 2023 and you set your start date as February 1, 2023, then the actual program start date will be February 1, 2023.


365 days from last tier upgrade: A customer will stay in a tier for at least 365 days from their last tier upgrade date. After 365 days, we will recalculate the points/spends made in the past 356 days, and based on the points/spends, we will assign them to a tier. e.g, If a customer enters a tier on 1 March 2023, then they will at least stay in this tier till 31 March 2024.


Step 4: After you have set up the general settings, click the Create button on the top of this page to create the tier.



Step 5. Make your choice of settings in the sections below and click Create when done.

Display

Tier name: The name of the VIP tier shown to customers on the storefront and in their loyalty wallet. Example: Silver, Gold, Platinum.

Tier description: A detailed description explaining the benefits and perks of this tier. This content is visible to customers and can be formatted using the text editor.

Qualification: 

  • Spent to achieve this tier: The minimum amount a customer must spend to reach this tier. Once the customer meets this spending requirement, they are automatically upgraded.


Visual Customization

Tier color: Choose a color for the tier badge or label. Helps visually differentiate tiers on the storefront and loyalty widgets.

Tier icon: Upload a custom icon or select one from the predefined icons. The icon represents the tier visually across loyalty components.

Tier Settings

Set earning ratio: Defines how many loyalty points a customer earns per point spent while in this tier. Example: If set to 1.5, the customer earns 1.5x points compared to the base rate.

Add tag: Automatically adds a customer tag when they enter this tier. Useful for segmentation, targeting campaigns, and workflows.

Additional Benefits

One-time bonus points: Bonus points are awarded once when a customer enters this tier. Helps incentivize customers to reach higher tiers.

Birthday points: Additional points are awarded to customers on their birthday while they are in this tier.

Storefront Visibility Controls

Showcase the advantages of tier benefits on the storefront: When enabled, customers can see the benefits of this tier even if they haven’t reached it yet. When disabled, benefits remain hidden but are still applied once the tier is achieved.

Hide next tier needed points graph: Hides the progress graph that shows how many points or spend are required to reach the next tier.

Hide next tier needed points bar: Hides the progress bar displayed in loyalty widgets and customer accounts.




Note: You can create more customer tiers by repeating the above steps as per your requirements.


Check out more details about: What is Loyalty Rewards Program?


Important Notes

  1. The VIP Program must be enabled before any tiers can be created or assigned to customers.
  2. Customers are automatically placed into a VIP tier once they meet the minimum spend requirement for that tier.
  3. VIP tier benefits apply only to future orders placed after the tier is achieved.
  4. The earning ratio defined in a tier overrides the default earning rule while the customer remains in that tier.
  5. VIP tiers are evaluated automatically and updated when customer spending changes.

Next ⏭️





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