VIP Program (Tier System)
Introduction
This article will guide you on how to set up a VIP program based on the loyalty points earned by customers and provide them with additional benefits.
Overview🗂️
What is VIP program?
How to setup VIP program?
What is the VIP Program?
The VIP Program in AiTrillion is a specialized feature designed to reward and elevate the most loyal and valuable customers of a business. This program identifies and segments high-spending customers or those who frequently engage with the brand. VIP customers receive exclusive benefits and rewards tailored to their status, such as One-time bonus points or additional points on your customer's birthday.
Here is a step-by-step guide for the setup of the VIP Program (Tier System).
Step 2: Ensure that the program is turned on.
Step 3: Enter all necessary details in the milestone settings. Remember to Save!
Program Start Date: This is the date when you have started the VIP Tiers program. This is also the date that shall be used as a base for the calculation of transactions as a part of the loyalty tier system.
VIP Tier Entry >> Points Earned:
A revenue-based milestone for entry into a loyalty tier that will use the total money a customer has spent with your store (in a given time period) to calculate your customer’s tier eligibility.
Note: This milestone selection will only calculate revenue accrued on AiTrillion's Make a Purchase activity A points-based milestone will use the total points a customer has earned with your store in a given period, to calculate your customers’ tier eligibility.
VIP Tier Entry >> Amount Spent: VIP status is determined based on the total money spent by the customer on purchases. Spending will be calculated using the dates of purchase activities.
Milestone Period Eligibility:
Lifetime: Selecting this option will allow customers to enjoy the benefits of the tier they are in for as long as they want. The only thing that changes this is an upgrade to a new tier.
Calendar year: A calendar year milestone will use all of your customer’s activities within one calendar year to determine their VIP tier for that year and the following calendar year. e.g. A customer earns enough points to reach your gold tier in November 2023. They will enjoy the benefits of your gold tier for the rest of that year and all of 2024. During 2024, they’ll have to earn enough points to re-qualify for your gold tier in 2025. If they do not, their tier will be recalculated based on the points that they have earned. This type of VIP tier milestone period is great when:
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Your customers make more than 1-2 purchases a year
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You want to increase your repeat purchase rate
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You want to decrease the time between repeat purchases
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You want to increase your average order value
Noteđź“ť: If you chose the calendar year method, the start date setting will only work for you if you choose a date from the current calendar year. If it's currently March 2023, and you set your start date as November 1, 2021, then the actual program start date is going to be Jan 1, 2023. If it's currently March 2023 and you set your start date as February 1, 2023, then the actual program start date will be February 1, 2023.
365 days from last tier upgrade: A customer will stay in a tier for at least 365 days from their last tier upgrade date, after 365 days we will re-calculate the points/spent made int the past 356 days and based on points/spends we will assign them to tier. e.g. If a customer enters a tier on 1 March 2023 then they will least stay in this tier till 31 March 2024.
Step 4: After you have setup the general settings in point 4, click the Create button on the top of this page to create the tier.
Step 5. Make your choice of settings in the sections below and click Create when done.
You can create more customer tiers by repeating the above steps as per your requirements.
To manually assign tier to the customer - Click here
Check out more details about: What is Loyalty Rewards Program?
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