Set Up Product Review Reminder Emails | Encourage Feedback with AiTrillion

Automate Follow-Ups for Customers Who Haven’t Left a Review After the Initial Email

Introduction

Collecting customer reviews doesn’t always happen after the first request. Many customers intend to leave a review but simply forget or need a gentle reminder. Automating follow-up emails helps you reconnect with these customers at the right time, increasing your chances of receiving valuable feedback without manual effort.

In this article, you’ll learn how to set up automated follow-up emails to remind customers who haven’t submitted a review after the initial email, helping you boost review collection and build stronger social proof for your store.


Here are the steps to set up product review reminders email:



Step 2: Click on Reminder emails and enable the Enable reminder review emails button. Here are the following available settings:

  • First reminder after days: Set the number of days after the initial review email when the first reminder should be sent.
  • Second reminder after days: Define when the second follow-up email should be sent if the customer still hasn’t submitted a review.
  • Third reminder after days: Configure the final reminder timing to give customers one last prompt.
Branding & Customization:
  • Update shop logo: Upload or update your store logo to display in the email for better branding.

Email Content Settings

  • Initial: Customize the opening greeting of the email. You can use variables like {first_name} to personalize the message.
  • Subject: Define the subject line of the reminder email. This impacts open rates, so keep it clear and engaging.
  • Click below to rate text: This text appears above the rating section, prompting customers to rate the product.
  • To submit the review text: Add supporting text guiding customers on how to submit their review.
  • If this email is not displaying correctly: Fallback message shown if the email layout does not render properly.
Call-to-Action Button
  • Click here button text: Customize the label of the review submission button.
  • Click here button text color: Choose the text color of the button.
  • Click here button background color: Select the background color of the button to match your branding.
Dynamic Fields
  • Date: Displays the date in the email (can be dynamically populated).
  • Store: Shows your store name in the email content.

Email Body (Heading Section): This is the main message area where you can write your review request content. You can use variables like {order_item} to dynamically show purchased products.
Notes
  • Note: Avoid using custom HTML in built-in emails, as it may not render correctly.

Signature: Add a closing message to thank customers and reinforce your brand tone.


Idea

Note: The following things need to remain unchained

Initial - {first_name}
Subject - {shop_name}
Body - {order_item}
Signature - {shop_name}.




You can do the same for review reminder emails and edit them as per your requirements.

Notes
Note: When the customer clicks on the review submit button or on a Star, they are redirected to the dedicated review landing page. Here, all the products that customers have recently purchased are listed, and the customer can give a review for each product at once.


Whenever the customers click on the Click here button, customers will get the option to submit a review, including text, photo, and video reviews.


How to set up Custom/Your own email address to send review reminder emails:

To send reminder emails, DKIM needs to be set up. Additionally, if you update the email, ensure that it is validated. To send the review reminder email with a custom email address, follow the steps below:

To set up DKIM, follow the article -- Send email from business email using DKIM

Email sender settings tab



Step 2: Click on Use your own custom domain and add the required details. The required details are:

  • From name: This is the name customers will see as the sender of the email (e.g., your name or brand name). Example: Your Store Name
  • Email address: This is the sender’s email address used to send review emails. It should match your domain if using a custom domain for better trust and deliverability.
Other Email Settings
  • Reply to Email ID
    This is the email address where customer replies will be sent if they respond to the review email.
  • Get review submission alerts on
    Enter the email address where you want to receive notifications whenever a customer submits a review. 
Once everything is done, click on the Save changes button



Notes
You can send up to 3 reminder emails. Once a review is submitted by the customer, then the follow-up email will not be sent.

Important Notes

  • Make sure the initial review email is enabled before setting up reminder emails, as reminders depend on the first email being sent.
  • Reminder emails are only sent to customers who have not submitted a review, so customers won’t receive unnecessary follow-ups.
  • Set appropriate delays between reminders (e.g., 3, 5, 15 days) to avoid overwhelming customers.
  • Always test your emails using the “Send test email” option before going live.
  • Use a clear and engaging subject line to improve open rates for reminder emails.
  • Ensure your email sender settings (domain/authentication) are properly configured to prevent emails from going to spam.
  • Keep your message short, friendly, and focused on encouraging customers to leave a review.
  • Multiple reminders can improve response rates, but sending too many may lead to unsubscribes.
  • Make sure your review form and links are working correctly to provide a smooth experience for customers. 

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