Introduction
Campaign Name: Enter a unique name for your campaign. Used for internal identification only.
Subject: The email subject line that recipients will see in their inbox. A compelling subject line improves open rates. Avoid excessive promotional words to reduce spam filtering.
Shortcode: Allows you to insert dynamic content into your email. Shortcodes automatically replace placeholders with customer-specific data (e.g., name, email). Optional but recommended for personalization.
Include Audience: Select who should receive the campaign:
You may select both a list and a segment.
Exclude Audience (Optional): Exclude specific lists or segments from the campaign. Useful when you want to avoid sending emails to certain customer groups.
Fetch Audience: Fetches and calculates the final recipient count after applying inclusion and exclusion rules.
Clear: Resets all selected audience settings.
Sender’s Email Address: The email address from which the campaign is sent. Must be a verified sender email. Using a verified business email improves deliverability.
Sender’s Name: The name recipients see as the email sender. Use a recognizable brand or a person's name to build trust.
Reply-To Email: The email address where replies will be delivered. Must be valid and monitored.
When to Send: Choose when the campaign should be delivered:
- Send Now: Sends the campaign immediately after confirmation.
- Schedule: Schedule the campaign to be sent at a future date and time.
- Keep in Draft: Save the campaign without sending it.
Custom UTM Parameters (Optional): Add UTM parameters to track campaign performance in analytics tools like Google Analytics. Helps measure traffic and conversions from email campaigns.
Send a Test Message: Sends a test email to your address. Recommended before sending the campaign live.
Create A/B Test (NEW)
Important Notes:
- Ensure DKIM and DMARC are properly set up before sending test emails to avoid delivery or spam issues.
- Dynamic fields or shortcodes may not populate with real customer data in test emails.
- You can verify link redirections, CTA buttons, and images using test emails.
- Opens and clicks from test emails are not counted in campaign performance reports.
- If you update content or settings after sending a test email, send another test before going live.
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