Manually assign a winner for A/B testing

Introduction

Manually assigning a winner for A/B testing in AiTrillion allows you to choose the best-performing email version based on your own criteria and insights. Instead of relying solely on automated results, you can evaluate metrics such as open rates, click rates, conversions, or overall campaign goals to decide which version should be marked as the winner. This article explains how to manually assign a winner for an A/B test and apply it to your email campaigns effectively.

Here are the steps to manually assign a winner for A/B testing:

Step 1: Go to Email marketing >> Campaigns

Step 2: Click on the campaign to which you want to manually assign a winner.

Step 3: Click on A/B test results

Note: Once you manually choose a winner, the winning email will be sent to the remaining customers within a minute.

Step 4: You will get the details of the winner that you have selected.

Important Notes

• You can manually assign a winner only after the A/B test has started and the results are available.
  

• Manual winner selection is useful when your goal is not limited to a single metric (e.g., branding vs. conversions).
  

• Always preview both versions before selecting a winner to ensure correct content and formatting.
  

• Avoid making content changes while reviewing A/B test results, as this can affect accuracy.

• The remaining audience will receive only the winning version.
  

• Customers who already received Version A or B will not receive the email again.
  

• After a winner is selected, the decision cannot be undone or changed.
  

• Ensure both versions have been given sufficient time and audience exposure to produce meaningful results.
  

• Review key metrics such as open rate, click rate, orders, and revenue before choosing a winner.
  

• Manual winner selection overrides any automatic winner selection logic.
  

• Once a winner is manually selected, the winning email will be sent to the remaining customers automatically within a short time.

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