Birthday rewards
Introduction
By rewarding customers on their birthday, you create a personalized shopping experience that makes them feel valued and appreciated. This not only strengthens customer relationships but also increases the likelihood of future engagement and purchases.
Birthday Rewards can be fully customized — from reward type and points value to messaging and timing — ensuring the experience aligns with your brand’s loyalty strategy.
Here are the steps to provide the birthday rewards to the customers:
a) Points
Customers receive reward points automatically.
You can specify how many points they earn.
The reward message will show the awarded points using the variable
{{points}}.
b) Discount Code
Customers receive a unique discount code. Options include:
Discount value → Set the amount or percentage of discount.
Minimum purchase amount → Optional requirement to use the code.
Applied to
Specific collections
Specific products
Show in POS → Enable if you want the discount to be redeemable at Point-of-Sale.
Set expiry → Define how many days the code remains valid.
c) Free Product
Customers receive a free product as their birthday reward.
Search and select the product by title.
Show in POS → Allows customers to redeem the free product at the POS.
Set expiry → Optional validity period for the free-product reward.
d) Free Shipping
Customers receive free shipping as their reward.
Show in POS → Lets customers redeem free shipping for in-store pickup or POS orders.
Set expiry → Set how long the free-shipping reward is redeemable.
When enabled, the customer earns multiplied points in addition to the birthday reward.
Example: Multiplier = 2, If they normally earn 1 point per $1 spent → They will earn 2 points per $1 during their birthday reward period.
On birthday date → The reward will be provided exactly on the saved birth date.
First day of birthday month → The reward will be provided on the first day of birthday month.
Before birthday days → You will get an option to choose the time period before the customer’s birthday for sending the reward.
Example: Happy Birthday, Birthday Surprise, Birthday Gift, etc.
{{points}}→ Inserts the number of points the customers will receive.
Example: “You earned {{points}} reward points on your birthday.” This text can also be edited per your tone and brand style.
Now, the birthday rewards will appear based on your settings at:
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