Introduction
In the realm of email marketing, the ability to segment your audience effectively can make or break your campaign's success. One crucial segment to consider is the group of recipients who have not opened your emails. This segment, often overlooked, holds significant potential for improving engagement rates and refining your marketing strategy.
Here are the steps to create a segment for email not opened:
Step 1: Go to Customers >> All customers
Step 2: Click on Add filter. The filters are following
Number of sent campaign >> greater than equals to 1
Number of opened campaign is empty
Number of clicked campaign is empty
Step 3: Click on Apply filter
Now you will be able to target those customers who have never opened an email campaign