Send Web Push Notifications Using Workflow

Introduction

Sending web push notifications using workflows allows you to engage customers instantly with real-time, personalized messages directly on their browsers. Whether it’s promotional offers, reminders, or important updates, web push automation helps you reach users even when they are not actively on your website.

In this article, you’ll learn how to set up and send automated web push notifications through workflows, enabling you to deliver timely messages, increase engagement, and drive more conversions with minimal effort.

Note: To learn how to create workflow automation manually or to use a pre-created template, check out this basic article: The Basics of Multichannel Workflow Automation with AiTrillion.

Here are the steps to send a web push notification using a workflow:

Step 1: Go to Workflow automation >> Templates

Step 2: You can either use the pre-made template or click on the Create from scratch button.

Step 3: Choose the triggers and filters as per your needs, drag and drop the Web push action to the workflow editor, and connect the node.

Note: To learn about the trigger, click here.

Step 4: Click on the push action box to choose your message. To learn how to create a push message/template, Click here.

Step 5: Now, click on Save, choose the throttle option, and mark the workflow as active.

Now, whenever customers enter the segment, Web push messages will be sent to them automatically.

Step 6: If you need detailed performance data of your web push-based automation, head over to Workflow Automation >> Workflows and click on the pie icon next to push.

Note: If you want to use push messages for abandoned carts, don't use the workflow system. Instead, use our Abandoned Cart push series to send customized push notifications based on the product.

Important Notes

• Ensure that web push notifications are enabled on your store, and customers have subscribed to receive them.
• It is recommended to create the push notification template in advance before adding it to a workflow.
• Choose the correct trigger and filters to send notifications at the right time and to the right audience.
• Make sure the Web Push action node is properly connected within the workflow.
• Double-check the message content, title, and URL before activating the workflow.
• Configure the throttling option to control how frequently customers receive notifications.
• Test the workflow to ensure push notifications are delivered correctly across devices and browsers.
• Ensure your workflow is saved and activated, notifications will not be sent.
• Avoid sending too many push notifications to prevent user opt-outs or notification fatigue.
• For abandoned cart use cases, consider using the Abandoned Cart push series for better personalization and results.
  

Next⏭️

Send automated SMS using workflow

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