Reminding customers to enter their date of birth helps you unlock opportunities for personalized engagement, such as birthday offers, rewards, and targeted campaigns. Collecting this information allows you to create more meaningful interactions and strengthen customer relationships.
In this article, you’ll learn how to set up automated reminders using workflows to prompt customers to add their date of birth, ensuring you can deliver timely and personalized experiences that drive engagement and loyalty.
Step 1: Go to the Customers >> All Customers >> Click on Add filters.
Step 2: In the filter selection panel, search for birthday and click on Customer birthday.
Step 4: Click on the Apply filter button, which will change to Save segment, and click on the Save segment button.
Step 5: Add the segment name, description, and click on the Create segment button.
Step 7: Drag and drop the Contact is added trigger, Customer segment filter, send email action, and connect the nodes.

