Creating custom fields allows you to capture and store additional customer information beyond Shopify’s default data. By setting up custom fields, you can map form submissions, Shopify attributes, and other store data directly to customer profiles for better organization and personalization.
This helps you collect specific details such as preferences, birthdays, tags, loyalty information, or any other business-specific data that supports your marketing and automation strategies. Custom fields ensure that the data gathered from signup forms, popups, checkout pages, or third-party integrations is accurately stored and easily accessible within your customer database.
In this article, we will guide you step-by-step on how to create custom fields and map them to your forms or Shopify data for improved segmentation, targeting, and campaign performance.
Note: If you want to show the fields in customer account, ensure that the customer account field must be enabled and setup must have been done.
