Create a segment for email not opened

Create a segment for email not opened

Introduction


In the realm of email marketing, the ability to segment your audience effectively can make or break your campaign's success. One crucial segment to consider is the group of recipients who have not opened your emails. This segment, often overlooked, holds significant potential for improving engagement rates and refining your marketing strategy.

Here are the steps to create a segment for email not opened:
​
​Step 1: Go to Customers >> All customers
​


​
​Step 2: Click on Add filter. The filters are following

  • Number of sent campaign >> greater than equals to 1

  • Number of opened campaign is empty

  • Number of clicked campaign is empty


Step 3: Click on Apply filter

Now you will be able to target those customers who have never opened an email campaign

    • Related Articles

    • Create a Customer Segment for email campaign

      Introduction: Increase the relevancy of your marketing campaign by sending email messages based on the dynamic customer segments. Create segments and then use them in email campaigns and workflows alike. Here is a short video for better ...

    • Create a Segment using Custom field

      Watch a quick video on Customer segment using Custom field Introduction Segments in Custom Field allow you to categorize and manage your customers more effectively by creating personalized groups based on specific criteria. By leveraging ...

    • Create & send email marketing campaigns

      Watch a quick video on Email marketing Introduction In this comprehensive article, we will walk you through the process of creating and sending email marketing campaigns that captivate your audience and deliver tangible results. Whether you're a ...

    • Create a Customer segment

      Watch a quick video on Customer segment Introduction: Increase the relevancy of your marketing campaign based on the dynamic customer segments. Here are the steps to create Customer segment. Step 1. Go to Customers from the sidebar navigation. Step ...

    • Create a Segment for SMS Marketing

      Introduction: Use your existing Shopify customer information to send them SMS using AiTrillion SMS Marketing. Here are the steps to create a Segment for SMS marketing: Step 1. Click on Customers >> Segment Step 2. Click on the Create button. Step 3. ...