Check the workflow report of web push notifications sent to customers
Introduction
Monitoring the performance of web push notifications sent through workflows is essential for understanding customer engagement and campaign effectiveness. The workflow report provides detailed insights into notifications delivered to customers, including key metrics such as sends, clicks, and interactions.
In this article, you will learn how to access and review the workflow report for web push notifications. This will help you evaluate performance, identify opportunities for improvement, and optimize your automated campaigns for better results.
Here are the steps to Check Web Push Report Sent From Workflow -:
Impression – It indicates the number of web push notifications seen by the users.
Clicks – It indicates the total number of users who clicked on web push notifications.
Conversions – It indicates the total number of users who made a purchase through web push notifications.
Total Revenue – Total revenue generated through the web push notification workflow.
Revenue per push – It indicates the revenue generated per push. It is calculated against the number of push messages sent and the total revenue generated through it.
Impression Rate – It is calculated against the total number of messages delivered versus the total number of web push notifications seen by the users.
Click Rate – It is calculated against the total number of impressions versus the total number of users who clicked on web push notifications.
Conversion Rate – It is calculated against the total number of clicks versus the total number of users who made a purchase after opening web push notifications.