Add an Unsubscribe Link to Email Templates | Ensure Compliance with AiTrillion

Add an unsubscribe link to your email template

Adding an unsubscribe link to your e-mail marketing campaigns allows AiTrillion to get instant opt-out feedback and not re-target recipients who have chosen to unsubscribe.

Thus, it allows:

  • Not to generate dissatisfaction with the recipient who has chosen not to receive e-mail marketing anymore

  • Not to damage the sending reputation


Idea

Here is an example of an unsubscribe link:


Every marketing email must include a visible and functional unsubscribe link. This is essential because it:

  • Respects recipients' preferences and reduces annoyance

  • Lowers spam complaints and protects your email deliverability

  • Automatically captures opt-out feedback in your system

  • Builds trust through transparency

  • Helps maintain compliance with anti-spam laws (e.g., CAN-SPAM, GDPR)


Unsubscribe Methods You Can Use (Beyond the System Default)

While AiTrillion includes a default unsubscribe link, you also have two customizable options to control how unsubscribes appear and function:

You can also add an unsubscribe link easily when using the email composer to create your email templates.

Here are the steps to add the unsubscribe link:

Step 1: Go to Email marketing >> Go to Templates >> Create the template or click on the Saved tab or edit the template.




Step 2: Add the customized content as per your need, select the text where you want to add the unsubscribe link, and click on the Link icon




Step 3: Remove all the content and paste the shortcode - {%unsubscribe_link%}




Now, the email will be sent to the customers with the Unsubscribe link



2.) Opt-out customers from a certain marketing list - Click here to learn more.


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