What Is a Guest vs. Registered Customer? | Customer Types Explained with AiTrillion

What is Guest & Registered customer

In Shopify, there are two types of customers: guest customers and registered customers. Here's a breakdown of each:

Guest Customer:

  • No Account Creation: A guest customer is someone who makes a purchase without creating an account on the Shopify store.

  • One-time Interaction: They provide the necessary information (like shipping and payment details) at checkout, but this information is not saved for future use.

  • No Access to Account Features: Since they don't have an account, they can't log in to view order history, track purchases, or access special features offered to account holders.

  • Anonymous Shopping Experience: The shopping experience is faster because the customer isn't required to register, but they might have to re-enter their information if they shop again.

Registered Customer:

  • Account Creation Required: A registered customer is someone who has created an account on the Shopify store by providing details such as their name, email address, and password.

  • Saved Information: Their information (shipping address, billing details, etc.) is saved in the system, making future purchases faster and more convenient.

  • Access to Account Features: They can log in to view their order history, track shipments, manage addresses, and sometimes access special features like loyalty programs, discounts, or personalized marketing.

  • Increased Engagement: Registered customers can be more easily targeted with personalized emails, promotions, and loyalty rewards, making them more valuable for long-term engagement.

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