In Shopify, there are two types of customers: guest customers and registered customers. Here's a breakdown of each:
Guest Customer:
No Account Creation: A guest customer is someone who makes a purchase without creating an account on the Shopify store.
One-time Interaction: They provide the necessary information (like shipping and payment details) at checkout, but this information is not saved for future use.
No Access to Account Features: Since they don't have an account, they can't log in to view order history, track purchases, or access special features offered to account holders.
Anonymous Shopping Experience: The shopping experience is faster because the customer isn't required to register, but they might have to re-enter their information if they shop again.
Registered Customer:
Account Creation Required: A registered customer is someone who has created an account on the Shopify store by providing details such as their name, email address, and password.
Saved Information: Their information (shipping address, billing details, etc.) is saved in the system, making future purchases faster and more convenient.
Access to Account Features: They can log in to view their order history, track shipments, manage addresses, and sometimes access special features like loyalty programs, discounts, or personalized marketing.
Increased Engagement: Registered customers can be more easily targeted with personalized emails, promotions, and loyalty rewards, making them more valuable for long-term engagement.