Shortcodes for SMS template

Introduction

When creating SMS campaigns, personalization plays a crucial role in improving engagement and response rates. Shortcodes allow you to automatically insert dynamic customer information—such as name, order details, points balance, or discount codes—directly into your SMS templates. In this article, you’ll learn which shortcodes work for SMS.

Note: Some shortcodes work only when the related AiTrillion modules (Example - Loyalty) are enabled.

Note: To check Email marketing shortcodes, Click here.

To use shortcodes and make your AiTrillion SMS marketing easier than ever, follow the steps below:

Step 1: Go to SMS marketing >> SMS templates

Step 2: Click on the Create button.

Step 3: You can customize the text according to your needs. Also, you can check the list of below available discount code below:

Shortcode Name	Description	Shortcode	Used in Email/Workflow/Both
First Name	Displays the customer’s first name	{{first_name}}	Both
Last Name	Displays the customer’s last name	{{last_name}}	Both
Full Name	Displays the customer’s Full name	{{full_name}}	Both
Domain	Store domain	{{domain}}	Both
Order number	Displays the order ID	{{order_number}}	Both
Order price	Displays the order price	{{total_price}}	Both
Order link	Displays the order details	{{order_status_url}}	Both
Order line item	Order title of all the item of the most recent order	{{order_line_item_title}}	Both
Product handle	Displays the product handle	{{product_handle}}	Workflow
Loyalty point	Total loyalty points earned	{{lyt_points_earned}}	Both
Point redeemed	Displays the total loyalty points redeemed by the customer so far.	{{lyt_points_redeemed}}	Both
Point Expire	Shows the number of loyalty points that have expired.	{{lyt_points_expire}}	Both
Point Remaining	Available loyalty points	{{points_remaining}}	Both
Current Loyalty activity name	Current loyalty activity name	{{current_loyalty_actvity_name}}	Workflow
Current Loyalty point earn	Points earned from the current activity	{{current_loyalty_point_earn}}	Workflow
Visited product title	Displays the name of the last product viewed	{{visited_product_title}}	Workflow
Visited product handle	Displays the last viewed product handle	{{visited_product_handle}}	Workflow
Visited product image	Displays the last viewed product image	{{visited_product_image}}	Workflow
First order date	Displays the date when the customer placed their first order.	{{first_order_date}}	Both
Last order date	Date of the most recent order	{{last_order_date}}	Both
Sign-up date	Displays the customer registration date	{{created_at}}	Both
Customer birthday	Displays the customer’s birthday	{{lyt_cus_birthday}}	Both
Store credit given	Store credit awarded to the customer	{{store_credit_given_in_order}}	Workflow
Refer rewards discount code	Reffered discount code	{{refer_reward_discount}}	Workflow

Important notes:

• Some shortcodes will only work when the related AiTrillion modules (for example, Loyalty Rewards) are enabled in your account.

• Make sure the selected shortcode is supported for SMS (Email-only shortcodes will not work in SMS templates).

• If a shortcode value is unavailable for a customer (for example, no previous order), the field may appear blank in the message.

• Keep SMS character limits in mind while using multiple shortcodes, as longer messages may be split into multiple SMS parts.

• Workflow-specific shortcodes will only function when used inside automation workflows.

• Ensure customer data (such as phone number and profile details) is properly synced before sending SMS campaigns.

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