How to add an unsubscribe link to your email template

How to add an unsubscribe link to your email template

Why add an unsubscribe link to your email?

Adding an unsubscribe link to your e-mail marketing campaigns allows AiTrillion to get instant opt-out feedback and to not retarget recipients who have chosen to unsubscribe.

Thus, it allows:

  • Not to generate dissatisfaction with the recipient who has chosen not to receive e-mail marketing anymore

  • Not to damage the sending reputation

💡 Here is an example of an unsubscribe link:

Adding an unsubscribe link to a template using the Email composer

You can also insert an unsubscribe link easily when using the email composer to create your email templates.

To do so:

  1. Go to blocks

  2. Find "Opt-out List" block

  3. Drag this in the footer and edit color and text.

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