Allow your customers to opt out of a certain type of marketing list

Introduction:

Allowing customers to opt out of a specific type of marketing list gives them more control over the communications they receive while helping you stay compliant with email regulations. With this feature, customers can unsubscribe from certain categories of emails—such as promotions or newsletters—without opting out of all marketing messages. This helps improve customer experience, maintain trust, and ensure your emails remain relevant to each subscriber.

Note: The customer must be added to a list before configuring the opt-out for the marketing list.

Here are the steps to allow customers to opt out of a certain type of marketing list:

Step 1: Login into AiTrillion >> Email marketing >> Templates

Step 2: While creating your email message template using AiTrillion design editor (Learn more about it here), choose the opt-out list block.

Step 3: You can configure the block in its settings, creating a button for a customer to opt out of that list.

Note: You need to add the following details from - {%optout_link,'LIST_ID','REDIRECT_LINK'%}

1.) LIST_ID

2.) REDIRECT_LINK

1.) LIST_ID - To add List ID, go to Customers >> List you will get ListID

 

2.) REDIRECT_LINK -  To add the redirect link, create a page and add a page link to Link URL

Now, all the added details will look like - {%optout_link,'1234','=https://url.myshopify.com/pages/feedback-form'%}

Step 3: Design the button according to your needs, remember to click on Save & exit button when done!

Now, if the customer clicks on the button, they will be opted out from the list associated with the given ID.

Important Notes:

• Customers must be added to a list first before they can opt out of that specific marketing list.

• The opt-out option works only for the list associated with the List ID used in the opt-out link.

• Make sure to use the correct LIST_ID while configuring the opt-out block to avoid unsubscribing customers from the wrong list.

• The REDIRECT_LINK is mandatory and should point to a valid page (for example, a confirmation or feedback page).

• Once a customer clicks the opt-out button, they will be removed only from the selected list, not from all marketing communications.

• This feature allows partial unsubscribe, helping you retain customers on other relevant lists.

• Always save and exit the template after configuring the opt-out block to ensure changes are applied.

• Opt-out actions apply in real time when the customer clicks the button.

• It is recommended to test the opt-out button using a test customer before sending the email to live users.
  

Next⏭️

Add an unsubscribe link to your email template

More Helpful Articles

Create & send email marketing campaigns

Filter customers based on their email subscription status (Subscribed/Unsubscribed)

• Related Articles

• Assign Customers in a List

  Introduction: Customer lists help you segment your audience and run more personalized marketing campaigns. By assigning customers to specific lists, you can group them based on their behavior, purchase history, engagement level, or business goals. ...

• Create & send email marketing campaigns

  Watch a quick video on Email marketing Introduction Creating and sending email marketing campaigns in AiTrillion helps you engage customers, promote products, and drive conversions effectively. With powerful campaign tools, ready-to-use templates, ...

• Can I use AiTrillion to send emails to customers whose orders contain a specific type of product?

  Introduction Yes, AiTrillion allows you to send targeted emails to customers based on the products included in their orders. This helps you create highly relevant campaigns by reaching customers who have purchased specific items or product types. In ...

• Block customers in AiTrillion by domain or email using a list

  Introduction Blocking customers by email address or domain helps you prevent unwanted or invalid contacts from receiving emails and engaging with your marketing automation. With AiTrillion, you can easily upload and manage a list of blocked emails or ...

• Allow customers to add video review

  Introduction We're thrilled to introduce a dynamic way for our community to share their experiences with our products. With Video Reviews, you can now dive deeper into firsthand accounts, seeing our items in action and gaining valuable insights from ...