How The Affiliate Program Works?
Introduction
An e-commerce affiliate program is a marketing program in which businesses pay affiliates a commission for referring customers to the business's website.
The affiliate program provides affiliates with unique links or banners that they can use to promote the business's products on their own websites or social media channels.
When a customer clicks on an affiliate's link or banner and makes a purchase on the business's website, the affiliate will earn a commission for the referral. The amount of the commission will vary depending on the terms of the affiliate program and the products that the customer purchases.
The e-commerce affiliate program is a win-win for both the business and the affiliate. The business benefits from the increased exposure and sales generated by the affiliate's promotion, and the affiliate benefits from the commissions they earn for referring customers.
Here's a quick 10-minute video about Affiliate program:
Noteđź“ť: Here are the key points to understand about referral sales tracking and ambassador sales assignments:
Referral Link Tracking: When an affiliate shares their referral link and a referral makes a purchase through that link—even without using a discount code from the affiliate program—the sale is credited to the affiliate’s account.
Affiliate Discount Code Tracking: Affiliate can also generate a discount code from the "Discount Offer" section and share it with their referrals. If a referral uses the discount code for a purchase—whether they clicked on the referral link or visited the store directly—the sale will still be credited to the affiliate’s account.
Here is the basic guide for working on the Affiliate Program.
Step 1: Enable the Affiliate module.
Step 2: Do the General Configuration.
Step 3: Create a Rule.
Step 4: Create a Program.
Step 5: Any customer can register as an affiliate on the store.
Note: A PayPal email is not mandatory to become an affiliate. You can pay the affiliate via Paypal or manually as well.
Step 6: Affiliates can see all activated programs (created by you) here:
Step 7: Affiliate can update their code from here:
Step 8: Affiliate can generate their URL to share with their friends and family.
Step 9: When someone placed an order using the affiliate’s link they can see the order’s history and balance here:
Step 10: Affiliates can request for the withdrawal from here:
Step 11: You can check all affiliate transactions here:
Step 12: You can pay to the affiliate from here:
Note: You can pay with Paypal or pay manually. Manually means you can pay by any mode. Like Bank Transfer, UPI, Cash, or any other mode in which you want.
If an affiliate registered using the Paypal email then only both buttons will show (Pay with Paypal and Pay Manually).
Overall, the e-commerce affiliate program is a popular and effective marketing strategy that can help businesses to increase their sales and reach new customers. It provides affiliates with an opportunity to earn commissions by promoting the business's products, and it helps businesses to expand their marketing efforts and reach new audiences.
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