Keeping track of email and SMS delivery status is essential for maintaining a healthy contact list and improving campaign performance. Identifying customers with bounced or non-bounced Emails/SMS helps you clean your database, protect your sender reputation, and ensure your messages reach the right audience. In this article, you’ll learn how to easily generate a list of customers based on their email or SMS bounce status, allowing you to take informed actions and optimize your communication strategy.
Step 2: Click on Create segment >> Add Filter, then search for "bounce". If you want to check email bounces, select Email Bounce, otherwise, select SMS Bounce.
Step 3: If you want to check bounced email, click on is bounced else, click on isn't bounced.
Note: Once, you add the filter. click on menu icon and select the bounce details.
Now, click on Apply filter, and you will get the list of all the bounced/Non-bounced lists.
Note: While sending a campaign, AiTrillion will automatically exclude all customers whose emails have previously bounced, been marked as spam (complaints), or unsubscribed in past campaigns.
Important Notes:
- The bounce filter works separately for Email and SMS, so make sure you select the correct option (Email Bounce or SMS Bounce) while creating the segment.
- “Is bounced” will show customers whose emails/SMS failed to deliver, while “Isn’t bounced” will show customers with a successful delivery status.
- Always click Apply Filter after adding the condition to generate the correct list.
- Bounce status is based on delivery reports received from the email/SMS provider and may update automatically over time.
- Hard-bounced emails are permanently invalid and should not be used in future campaigns to protect your sender reputation.
- Before launching a campaign, review the filtered list to ensure accuracy and avoid sending messages to invalid contacts.
- AiTrillion automatically excludes bounced, spam-complaint, and unsubscribed contacts from campaigns to maintain compliance and improve deliverability.
- Regularly cleaning bounced contacts helps maintain a healthy database and improves overall campaign performance.
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