Build Your Own Email List: Ensure that your email list is built organically. Avoid purchasing email lists, as they often contain inactive or spam trap addresses.

Use Double Opt-In: Implement a double opt-in process for new subscribers to confirm their interest in receiving your emails. This helps ensure that your list consists of engaged recipients.

Regularly Clean Your Email List: Remove unengaged subscribers, bounced emails, and potential spam traps regularly. A clean list improves engagement rates and deliverability.

Monitor Engagement Metrics: Keep an eye on open rates, click-through rates, and spam complaints. High engagement signals to inbox providers that your emails are wanted.

Send Relevant Content: Personalize your emails and ensure the content is relevant to your audience. This increases the likelihood of your emails being opened and engaged with.

Avoid Email Honeypots: Be cautious of email addresses that might be spam traps. Regular list hygiene and validation can help avoid these.

Provide an Email Preference Center: Allow subscribers to choose the type and frequency of emails they receive. This can reduce unsubscribes and spam complaints.

Educate Subscribers on Allowlisting: Include instructions in your welcome emails on how subscribers can add your email address to their contacts or safe sender list.

Comply with Privacy Laws: Ensure your emails comply with laws like CAN-SPAM and CASL, which govern email marketing practices.