Check WhatsApp marketing campaign report
Introduction
Tracking the performance of your WhatsApp marketing campaigns is essential to understanding customer engagement and optimizing your messaging strategy. The WhatsApp Marketing Campaign Report provides detailed insights into how your campaigns are performing, including key metrics such as sent, delivered, read, and click rates.
In this article, you will learn how to access and analyze the WhatsApp marketing campaign report. This will help you measure effectiveness, identify areas for improvement, and make data-driven decisions to enhance your campaign performance and customer engagement.
Here are the steps to check WhatsApp marketing campaign report:
Overview
Campaign Metadata
This section contains important campaign information such as:
Campaign Name – Name of the campaign.
Status – Indicates whether the campaign has been sent.
Template – The WhatsApp template used for the campaign.
Total Recipients – Number of customers targeted.
Send Date – Date and time the campaign was sent.
Created Date – When the campaign was created.
Performance Grid
The performance grid summarizes key campaign metrics:
Sent – Total messages sent.
Delivered – Messages successfully delivered.
Read – Messages opened by customers.
Clicked – Number of clicks on message links.
Failed – Messages that failed to deliver.
Total Orders – Orders generated from the campaign.
Total Revenue – Revenue generated from the campaign.
Recipient Activity
Message
Template Details
Template Name – Name of the WhatsApp template used.
Language – Language of the template.
Category – Template category approved by WhatsApp.
Template Type – Type of template used for the campaign.
Variables
Variables allow personalization of messages. Examples include:
first_name – Customer’s first name.
refer_reward_discount – Discount code for the customer.
points_remaining – Available loyalty points.
front_shop_url – Link to the store.
The right side shows a mobile preview of how the message appears to customers on WhatsApp.
Audience
The Audience tab displays the list or segment of customers included in the campaign.
Audience Details
List/Segment Name – Name of the selected customer segment.
Type – Indicates whether it is a list or a segment.
Action – Shows whether the segment is included or excluded from the campaign.
Orders
The Orders tab displays orders generated from the campaign.
Order Details
Name – Customer name.
Phone – Customer phone number.
Order ID – Unique ID of the order.
Order Amount – Total order value.
Date – Date when the order was placed.
If no purchases are made from the campaign, the section will show No data available.