Introduction
In this article, we'll explore the fundamentals of A/B testing, uncover best practices, and showcase examples of how it can transform your decision-making process. Whether you're a seasoned marketer or just starting, it will help you harness the full potential of A/B testing to achieve your business goals.
What is A/B testing?
A/B testing is more than just a buzzword—it's a methodical way to compare two variations of a single element, be it a webpage, email campaign, or ad copy, to determine which performs better. Whether you're refining your call-to-action, experimenting with design layouts, or tweaking subject lines for maximum engagement, A/B testing provides the clarity needed to boost conversions and enhance user satisfaction.
Here are the steps to do A/B testing -:
Step 1: Go to Email marketing >> Click on Campaign >> Click on Campaign which you want to A/B test
To create an email campaign - Click here
Step 2: Click on Create A/B test from the top or scroll to the bottom and click on Create A/B test
Step 3: Now, there are 2 versions A version and B version. Fill all the required details.
Subject: This is the title of your email
Sender’s Email Address: This is the email address the email is sent from.
Sender’s Name: The name associated with the email (e.g., "AiTrillion Team" or "John at AiTrillion").
Reply-to Email: This is the email address where replies to your email are directed.
Step 4: Now go to the Target audience and Choose the customers who have to be included and excluded from the campaign
Note📝: Audience must be greater than 10.
Step 5: Choose Contest test settings
How many recipients should receive the winning version? This is the percentage that will receive the winning version.
How should we determine the winning version? Select the winning criteria, which are the following:
1.) Click rate - It determines the winner based on the option that receives the majority of clicks.
2.) Open rate - It determines the winner based on the option that receives the majority of open.
3.) Total sales - It determines the winner based on the option that receives the majority of sale.
4.) Time - It will determine the winner within the time of the campaign sent
Notes📝:
1.) If no one clicks on the campaign, then automatically A will be the winner.
2.) If you manually select the winner, the winning email will be sent to all customers within a minute.
Step 6: Review all the details and Send or Schedule the campaign
Now, result will be announced depending on the settings you have selected
