What is an Aggressive Machine Email Open Bot Filter?
An aggressive machine email open bot filter detects machine opens and only counts actual human interactions as valid opens. By enabling this setting, your total email clicks may exceed your total email opens, as we currently lack the ability to identify machines clicks.
Why we need Aggressive machine email bot filter
Aggressive spam filters can open messages and click links in incoming mail before delivering them to attempt to expose malicious content. Similarly, some email service providers prefetch opens to improve their user experience. Currently, Twilio-SendGrid does not filter out clicks or opens that are produced by recipient bots or security software. As a result, all activity will be included in reporting.
Symptoms of Non-Human Engagement
High number of clicks reported at approximately the same time that a message is delivered
Same IP address reported for a high number of click events. The IP address reported for a click event should be unique for each recipient.
Open Troubleshooting
Another cause of non-human engagement reporting is Google and Apple pre-fetching opens. Each provider does this for different reasons: Google to improve speed for user experience and Apple to preserve user privacy.
Gmail signals someone was active in the inbox, resulting in Gmail wanting to render the content quicker to provide a better user experience with shorter loading times.
Apple signals that the recipient has requested anonymity in engagement—they are seeking data privacy.
Note📝: The number of clicks may exceed the number of email opens because the bot only counts opens made by humans.
Here are the steps to enable the Aggressive machine email open bot filter -:
Step 1: Go to Email marketing >> Settings >> General settings
Step 2: Enable the Aggressive machine email open bot filter
Note📝: Enabling this feature may significantly reduce the open count, and in some cases, the click count may exceed the open count. Additionally, once enabled, this setting will apply only to future campaigns.