Abandoned carts can be a major problem for e-commerce businesses, as they represent lost sales and revenue.
According to a study by Baymard Institute, the average cart abandonment rate is around 69.57%, which means that nearly 7 out of 10 shoppers leave items in their cart without completing their purchase.
As a Shopify store owner, it's important to take steps to reduce abandoned carts and increase conversions. Here are some strategies you can use to do just that:
Make the checkout process smooth and straightforward.
One of the main reasons shoppers abandon their carts is because the checkout process is too complicated or confusing. To reduce abandoned carts, make sure your checkout process is as simple and straightforward as possible. This includes having a clear and easy-to-use layout, reducing the number of steps required to complete a purchase, and providing clear instructions at each step.
Offer a variety of payment options.
Shoppers are more likely to complete their purchases if they have a variety of payment options to choose from. In addition to traditional options like credit and debit cards, consider offering alternative payment methods like PayPal, Apple Pay, and Google Pay. These options can make it easier for customers to complete their purchases, especially if they are shopping on a mobile device.
Provide clear and detailed product information.
Customers are more likely to complete their purchases if they feel confident in their purchase decision. To help them feel more confident, provide clear and detailed product information, including high-quality photos and detailed descriptions. This can help customers better understand what they are buying and feel more comfortable making a purchase.
Offer free shipping or a free shipping threshold.
Free shipping can be a major incentive for shoppers to complete their purchases. Consider offering free shipping on all orders, or setting a threshold (e.g. orders over $50) at which free shipping is offered. This can encourage shoppers to add more items to their cart in order to qualify for free shipping.
Use abandoned cart recovery emails.
Abandoned cart recovery emails are automated emails that are sent to shoppers who have left items in their cart without completing their purchase. These emails can remind shoppers of their unfinished purchases and provide them with an easy way to complete their orders. According to a study by Barilliance, abandoned cart recovery emails have an average open rate of 45% and a conversion rate of nearly 15%.
Make sure your site is mobile-friendly.
More and more shoppers are using their phones to shop online, so it's important to make sure your site is mobile-friendly. This means optimizing your site for small screens, making it easy to navigate on a mobile device, and ensuring that your site loads quickly.
Consider offering a loyalty program or other incentives.
Loyalty programs and other incentives can encourage repeat business and increase customer retention. Consider offering a loyalty program that rewards customers for their purchases, or offering special deals or discounts to encourage shoppers to complete their purchases.
By implementing these strategies, you can help reduce abandoned carts and increase conversions on your Shopify store. With a little effort, you can turn abandoned carts into completed sales and increase your revenue.