Loyalty rewards analytics
Introduction
Loyalty programs are a cornerstone of customer retention strategies, aiming to incentivize repeat purchases and foster brand loyalty. To measure their effectiveness, it's crucial to analyze various metrics that reveal the program's impact on revenue and customer engagement. This article delves into key metrics such as loyalty redeemer revenue contribution, customer average order value, and the distinctions between redeeming and non-redeeming members.
Loyalty Redeemer Revenue Contribution
-
Sellers can now access the Attributed Loyalty Revenue Contribution report, which displays the total order value generated by the loyalty redeemers and other sources for a specified date range.
-
This report enables sellers to assess the impact of their loyalty program on overall revenue generation, helping them gauge the effectiveness of their loyalty initiatives and identify areas for improvement.
Loyalty Redeemer Revenue
Loyalty redeemer revenue is the revenue generated by customers who have actively engaged with the loyalty program by redeeming points to claim rewards.
All Other Revenue
All other revenue encompasses the revenue generated by non-redeemers and non-members. Non-redeemers are those who have joined the loyalty program but have not yet engaged in redeeming rewards, while non-members are customers not signed up for the loyalty program.
Total Revenue
-
The Total Revenue report provides a detailed breakdown of revenue generated by Non-Members, Loyalty Members, and Redeeming Members.
-
By analyzing revenue distribution across different customer segments, sellers can gain valuable insights into the contribution of their loyalty program to overall sales performance, facilitating more targeted marketing and retention strategies.
Redeeming members
Redeeming members are customers who have actively engaged with the loyalty program by redeeming points to claim a reward.
Non-redeeming member
Non-redeemers are customers who have joined the loyalty program but have not yet made a direct engagement via redeeming points or rewards.
Non-member
Non-members are customers who are not signed up for the loyalty program. These might be guest customers or those who have opted out of the loyalty program.
Customer Average Order Value (AOV)
-
The Customer Average Order Value report offers insights into the average order value of Non-Members, Non-Redeeming Members, and Redeeming Members, as well as the highest average order value recorded.
-
Sellers can use this information to assess the long-term profitability of different customer segments, identify high-value customers, and tailor their loyalty program incentives to maximize customer average order value.
Redeeming Members
Redeeming members are those who actively engage with the loyalty program by redeeming points for rewards. They typically show higher engagement and spend more compared to non-redeemers and non-members.
Non-Redeeming Members
Non-redeeming members have joined the loyalty program but have not yet redeemed any points. Understanding their behavior is crucial for identifying potential barriers to engagement and optimizing the program to encourage more redemptions.
Non-Members
Non-members are customers who are not part of the loyalty program. They might be guest customers or those who have opted out. Analyzing their behavior provides insights into the general customer base and helps in measuring the incremental benefits of the loyalty program.
Related Articles
Ultimate Guide to AiTrillion's Loyalty Rewards Program
Watch the 5-minute loyalty setup video: Introduction This guide walks you through setting up a Loyalty Rewards Program in AiTrillion, explaining how it works and how you can track campaign performance to boost customer retention and sales. Loyalty ...Enhance engagement with AiTrillion analytics
Introduction Improving performance with analytics involves leveraging detailed data reports to enhance various aspects of a business. Overview ?️ Overall Revenue by AiTrillion Module wise report Loyalty Report Product Review Report Webpush Report ...Custom loyalty rewards page
Introduction In this article, we'll show you how to effortlessly set up and personalize a dedicated page of Loyalty Rewards. Follow these steps to set up a custom Loyalty Rewards Page: Step 1: Go to Loyalty Rewards > Display On Store. Then click on ...Language configuration for Loyalty rewards
Introduction In this article, we'll explore how to customize and adjust the language settings for your Loyalty Rewards Program. Tailoring the language ensures that your loyalty program communicates effectively with your customers, enhancing their ...Configure the display of loyalty rewards.
Introduction Welcome to the world of Loyalty Rewards in AiTrillion! In this article, we'll show you how to showcase your Loyalty Rewards program directly on your store, engaging your customers and enticing them to participate. By displaying your ...