How to filter customers who marked as spam or complaint?

How to filter customers who marked as spam or complaint?

Introduction

Email deliverability can make or break your marketing performance. When customers mark your emails as spam, it not only hurts your sender reputation but also reduces the chances of future emails reaching inboxes. In this article, you’ll learn how to identify and filter customers who marked your emails as spam—so you can take corrective actions, maintain a healthy list, and improve overall email performance.

Here are the steps to filter customers who marked the email as spam or a complaint:



Step 2: Click on Create segment >> Add filter >> search for Email complaint and click Email complaint



Step 3: Click on is complaint and click on Done button to get a list of customers who reported as spam, or click on is isn't complaint to filter the customers who have not reported.




Now, you will get the list of those customers who have been marked as a complaint or were not marked as a complaint.



Notes
Note: While sending the email, AiTrillion automatically removes the emails that have been marked as a complaint or spam.

Important Notes:

  1. The Email complaint filter helps you identify customers who have marked your emails as spam or reported a complaint.
  2. Selecting “Is complaint” will display customers who reported your emails as spam.
  3. Selecting “Isn’t complaint” will display customers who have not reported your emails.
  4. Complaint data is automatically updated based on customer actions.
  5. It is recommended to regularly monitor complaint reports to maintain a healthy sender reputation.
  6. High complaint rates can negatively impact your email deliverability and domain reputation.
  7. Before launching major campaigns, review and exclude complaint users if needed.
  8. Even though AiTrillion automatically suppresses complaint emails while sending campaigns, filtering them helps you analyze and manage your audience more effectively.
  9. Avoid re-adding or manually importing customers who previously marked your emails as spam.

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