Collect More Detailed Reviews with Product Recommendation & Feature Ratings

Introduction

A star rating tells you how much a customer liked a product. It never tells you why. Two shoppers can both leave four stars — one because the fabric is excellent, but the sizing is off, the other because the fit is perfect but the colour is dull — and the rating flattens both into the same number.

Two options in the review form fix that. Ask for a recommendation adds a direct “Would you recommend this product?” question, giving you a recommendation rate alongside the star average. Rate this product by feature lets customers score the individual attributes that matter for your catalogue — quality, comfort, fit, value for money, ease of use — so you can see exactly which part of the product is carrying the rating and which part is dragging it down.

Both questions sit inside the refreshed review form, which is cleaner and quicker to complete, and both appear on the product page where shoppers can use them.

What you get

· A recommendation rate: a plain Yes / No signal that is easier for shoppers to read at a glance than an average out of five.

· Per-feature averages: each feature you define gets its own star average, shown in a Ratings by feature panel on the product page.

· Feature names you control: you decide what customers rate, so the questions fit what you actually sell.

· A modern review experience: a simpler three-step form (Rating, Details, Media) that more customers finish.

How it would look in your store

On the product page the Ratings by feature panel sits beside the overall rating and the rating distribution, showing the average score for every feature you defined.

Ratings by feature on the product page, next to the overall rating and distribution

Before you begin

· The Product reviews module must be enabled and the review widget installed on your product page.

· Decide your feature list before you start. You can add up to five features, and they apply across your catalogue, so pick attributes that make sense for most of your products.

· Both options are off by default and can be turned on independently — you do not have to use both.

Turn on the new review form options

Step 1: In the left menu of the AiTrillion dashboard, click Product reviews to expand the module, then expand Display on store and click Review display.

Product reviews → Display on store → Review display

Step 2: Stay on the Product page tab — both settings live here, not on a separate tab. Scroll past Review & ratings and Review layout & visibility until you reach the Review form options card. The two new toggles sit just below Skip reviewed products.

Both settings live on the Product page tab

Review form options: Ask for a recommendation and Rate this product by feature, both off by default

Step 3: Switch on Ask for a recommendation. The Live preview on the right updates immediately: step 1 of the review form now shows the question “Would you recommend this product?” with a thumbs-up Yes button and a thumbs-down No button. Nothing else about the form changes, and the customer still gives their star rating first.

The toggle adds the recommendation question to step 1 of the review form

Step 4: Switch on Rate this product by feature. A text box and an Add button appear beneath the toggle. Until you add at least one feature, nothing new shows in the review form — the feature list is what drives the question.

Turning the toggle on reveals the feature name box and the Add button

Step 5: Type a feature name into the box and click Add. The feature moves into a list with a pencil icon to rename it and a bin icon to delete it, and an Add more button appears so you can repeat the process. Each feature you add shows up instantly in the Live preview under “Rate the product on the following parameters (optional)”.

· You can add up to five features.

· Use the pencil icon to rename a feature and the bin icon to remove it.

· Keep names short — they are displayed as row labels in the review form and again on the product page.

Three features added, with Add more below and the matching rows in the review form

Step 6: Click Update settings to save. From that point the review form asks the recommendation question and collects feature ratings, and once ratings start coming in the product page shows the Ratings by feature panel with an average for each feature.

Update settings saves the Review display settings page

Choosing the right features

Feature names apply across your catalogue, so the useful ones are the attributes a customer would weigh up for almost anything you sell. A few starting points:

If you sell	Features worth using
Apparel and footwear	Fit, Comfort, Quality, Value for money
Home and furniture	Quality, Ease of assembly, Value for money, Appearance
Electronics and gadgets	Build quality, Ease of use, Battery life, Value for money
Beauty and personal care	Effectiveness, Scent, Texture, Value for money
Food and supplements	Taste, Quality, Packaging, Value for money

· Three to five features is the sweet spot. One or two is not worth the extra step; more than five makes the form feel like a survey.

· Avoid features that only apply to part of your catalogue — a customer asked to rate “Battery life” on a t-shirt will simply skip it.

· Try to settle on your list early. Feature averages are only comparable between products that were rated on the same features.

What your customers see

1. The shopper clicks Write a review on the product page and the three-step form opens on step 1, Rating.

2. They choose a star rating as usual.

3. They answer “Would you recommend this product?” with Yes or No.

4. They give an optional star rating for each feature you defined, under “Rate the product on the following parameters”.

5. They click Next and continue to step 2 (Details) and step 3 (Media) to finish the review.

Note: Feature ratings are marked optional in the form, so switching them on will not stop anyone from leaving a review. Customers who skip them still submit successfully.

Settings reference

Setting	Default	What it controls
Ask for a recommendation	Off	Adds the “Would you recommend this product?” Yes / No question to the review form.
Rate this product by feature	Off	Lets customers star-rate the individual features you define.
Feature list	Empty	The features customers are asked to rate. Up to five; each can be renamed or deleted.
Update settings	—	Saves everything on the Review display settings page.

If the new questions are not showing

6. The changes were not saved. Both toggles need Update settings before they reach the storefront.

7. Rate this product by feature is on but the feature list is empty, so there is nothing to display. Add at least one feature.

8. You are looking at a cached product page. Reload the storefront page after saving.

9. The Ratings by feature panel only appears once customers have actually submitted feature ratings — it will be empty immediately after switching the option on.

Important notes

· The two options are independent. You can ask for a recommendation without using feature ratings, and the other way round.

· Feature ratings are optional for the customer and never block a review from being submitted.

· You can rename or delete a feature at any time from the same list; ratings already collected stay attached to the feature they were given for.

· The maximum is five features.

· The Live preview panel updates as you type, so use it to check wording before you save.

Why it matters

· A clearer satisfaction signal: a recommendation rate answers the question shoppers actually have — would someone like me buy this again?

· Know exactly what customers like: feature averages separate a product's strengths from its weak spots instead of averaging them together.

· More confidence for shoppers: detailed scores are harder to dismiss than a single star average.

· Better product decisions: a consistently low feature score points straight at what to fix, source differently, or describe more accurately.

Next ⏭

· Set Up AI Review Summary on Your Product Pages

· Setup a Review Form on the Product Page

· Set a Minimum Character Limit for Reviews