Check the WhatsApp Marketing Automation Report

Check the WhatsApp Marketing Automation Report

Introduction

Monitoring the performance of your automated WhatsApp campaigns is essential for understanding customer engagement and improving results. The WhatsApp Marketing Automation Report provides detailed insights into messages sent through automation, including delivery status, read rates, and customer interactions.

In this article, you will learn how to access and review the WhatsApp Marketing Automation Report. This will help you evaluate the effectiveness of your automated campaigns, identify opportunities for optimization, and enhance your overall communication strategy.


Here are the steps to check the WhatsApp marketing automation report:

Step 1: Go to Workflow Automation >> Workflows, then click on “WhatsApp” next to the workflow name.



Now, you will get a detailed report of the specific workflow showing WhatsApp messages sent to customers



Key Metrics

At the top of the report, you can view a summary of performance:

  • Sent – Total number of WhatsApp messages triggered by the workflow.
  • Delivered – Messages successfully delivered to customers.
  • Read – Messages opened/read by customers.
  • Replied – Number of customer responses received.
  • Total Revenue – Revenue generated from the campaign.

These metrics give a quick overview of how your automation is performing.


Filters and Actions

  • Workflow Selector - Choose a specific workflow (e.g., “Order Thank You”) to view its report.
  • Date Range Filter - Select a start and end date to analyze performance for a specific period.
  • Search Option - Search by customer name or email to find specific records quickly.


Log Report Details

The Log Report section provides a detailed, customer-level breakdown:

  • Member Name – Customer name
  • Email – Customer email address
  • Phone – Registered phone number
  • Sent – Indicates if the message was sent
  • Delivered – Shows delivery status
  • Read – Indicates if the message was opened
  • Replied – Shows whether the customer responded
  • Revenue – Revenue attributed to that message (if any)
  • Created On – Date and time the message was triggered


Status Indicators

  • ✔️ Checkmark – Action completed successfully (e.g., delivered or read)
  • Cross icon – Action not completed (e.g., not delivered or not read)