Monitoring the performance of your automated WhatsApp campaigns is essential for understanding customer engagement and improving results. The WhatsApp Marketing Automation Report provides detailed insights into messages sent through automation, including delivery status, read rates, and customer interactions.
In this article, you will learn how to access and review the WhatsApp Marketing Automation Report. This will help you evaluate the effectiveness of your automated campaigns, identify opportunities for optimization, and enhance your overall communication strategy.
At the top of the report, you can view a summary of performance:
These metrics give a quick overview of how your automation is performing.
The Log Report section provides a detailed, customer-level breakdown: