Change Contact Throttling Settings | Manage Message Frequency with AiTrillion

Change Contact Throttling Settings

Introduction

Contact throttling allows you to control how often a customer can enter or re-enter a workflow. This helps prevent over-communication and ensures a better customer experience.


Settings for contact throttling options include:



1. Allow contacts to enter the workflow an unlimited number of times: This option allows customers to enter the workflow every time they meet the trigger conditions, even if they are already part of the workflow.
Use case: Suitable for ongoing campaigns where repeated engagement is expected (e.g., order-based triggers).



  • Select this option when you don’t want to limit the number of times the same contact can be a part of this automation.

2. Do not allow any additional contacts into the workflow

When enabled, no new entries will be allowed once the workflow is active. Only the contacts already in the workflow will continue until completion.

Use case: Useful when you want to pause new entries without stopping the workflow for existing users.


  • Select this option to prevent this automation from being sent to new customers. All customers who are a part of this automation will continue to go through it, after which this automation will cease.


3. Limit simultaneous entries in the workflow: This option restricts how many times a contact can be in the workflow at the same time.
For example, if set to 1, the same customer cannot enter the workflow again until they exit the current instance.
Use case: Prevents duplicate or overlapping workflow executions for the same contact.

  • Select this option if you want to limit the number of times the same customer will be a part of this automation and receive its messaging.

4. Limit the number of entries over a time period

This setting allows you to define how many times a contact can enter the workflow within a specific timeframe (e.g., once every 1 day).
Use case: Ideal for controlling frequency and avoiding message fatigue.




  • Select this option if you want to limit the number of times, in a certain time frame, during which the same customer will be a part of this automation and receive its messaging. e.g. Send Mr. X this email and push, once every three months.


Best practices

  • Use throttling to avoid sending too many messages to the same customer.
  • Combine throttling with well-defined triggers for better targeting.
  • Test different settings to find the right balance between engagement and frequency.
  • Always consider customer experience when configuring workflow entry limits.


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