AiTrillion Sales Tracking Rules

AiTrillion Sales Tracking Rules

Introduction

The Sales Attribution Rules in AiTrillion help identify which marketing campaign interaction influenced a customer's purchase. When an order is placed, AiTrillion analyzes the customer's recent interactions across channels such as Email, WhatsApp, Push Notifications, and SMS, then attributes the sale to the highest-priority qualifying event within the defined attribution window. This enables businesses to accurately measure campaign performance, understand customer engagement, and make data-driven marketing decisions.

What do you mean by AiTrillion Sales Tracking Rules?

AiTrillion Sales Tracking Rules define how sales are attributed/counted to customer interactions across different marketing channels. When a customer places an order, AiTrillion reviews all qualifying interactions that occurred before the purchase and attributes the sale to the highest-priority interaction within the configured attribution window. This helps merchants identify which campaigns and communication channels are driving conversions and generating revenue.


Attribution Windows

Event
Number of days for which tracking is performed
Priority
Email Click 
5 Days
1
Email Open 
5 Days
2
WhatsApp Click
5 Days
1
WhatsApp Read
24 Hours
2
WhatsApp Delivered
12 Hours
3
Push Click
5 Days
1
Push Impression
12 Hours
3
SMS Click
5 Days
1
SMS Read 
24 Hours
2
SMS Delivered 
12 Hours
3


Info
Note: 
1. Once the tracking window has expired, AiTrillion will continue to track the order, but the order revenue will not be counted as revenue generated by AiTrillion.
2. Priority is determined by the assigned number. A priority of 1 has the highest precedence and is evaluated first, followed by priorities 2, 3, and so on.

Attribution Selection Logic

  1. Find all customer interactions before the order.
  2. Ignore interactions outside their attribution window.
  3. Compare remaining events by priority.
  4. Click > Open/Read > Delivered/Impression.
  5. If multiple events have the same priority, select the most recent event.
  6. Attribute the order to the selected campaign interaction.

Examples

Example 1: Email Open (2 days ago), Email Click (1 day ago), Order Today fi Attributed to Email Click.
Example 2: Email Click (4 days ago), WhatsApp Click (1 day ago), Order Today fi Attributed to WhatsApp Click because it is the most recent click.
Example 3: WhatsApp Delivered (2 hours ago), WhatsApp Read (1 hour ago), Order Today fi Attributed to WhatsApp Read.
Example 4: WhatsApp Read (30 hours ago), Order Today fi No attribution because the 24-hour window has expired.