In this article, we'll explore how creating a list of group customers empowers you to leverage the power of segmentation to enhance your marketing strategies and deliver more personalized experiences to your audience. Whether you're a small business owner or a seasoned marketer, this guide will provide you with the knowledge and tools needed to harness the full potential of customer segmentation.
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Here are the steps to create lists to group customers:

Step 1. Go to Email Marketing > Audience > List

Step 2. Click on Create New List at the top-right corner of the screen to create a new list.

Step 3. Add your details and save.

All the created lists can be viewed or edited from Email Marketing > Audience > List

The created lists can be used for differentiating the users/customers who have subscribed or been added from various sources. Lists can be used at the time of popup creation, importing customer CSV’s, workflow automation, and many more. They can also be used to market to customers who are not account holders on your Shopify store yet.

Next➡️

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